Adding in my thoughts: I believe this seasonal pet structure is well designed for a long term game health and funding model. I feel like people are getting hung up over the "buy it now!" price.

Yes, it's decently expensive if you want one *right now*. If you're impatient, you pay a premium. A game needs to balance how it monetizes itself, if everything can be immediately grabbed at minimal effort then... why would anybody feel it's worth it to spend cash? If nobody spends cash, the game can't stay open, it's not a charity project. There needs to be a balance.

If you're willing to spend smaller amounts across the season, you'll end up with the pet in pretty quick time. As an example, if I buy the Chest+ Full Equip Set (+2 extras, if I'm not subbed) each month, I will get the seasonal pet after just 2 months of a season. The season is three months, so I will end up with an extra bonuses through being consistent in my purchases, which I can sell to completely f2p community for their potatoes/trade for the potato reward shard. It all circulates, this way.

There is also the fact that seasonal pets do not retire, so it's not a case of FOMO. It's just delayed gratification. DV is one of the more fair petsites in this regard, which is why I've come back to it and not other sites I've given up on. I'm happy and able to pay to support the dev team, so it's nice to see there's a bonus to reward me for spending as consistently as I do.