I like the idea of the ad theatre, but as others have mentioned:
"i'm not sure that ad theater is working correctly, or i'm misunderstanding? every time i go into the theater, it loops through the same few ads and never actually gets to the video (like, the actual video will start, play like 3 seconds, and then just go to another ad, then when that ad is done it starts over) and it never progresses to the next video either, i'm not seeming to get my rewards at all."
I was on the Ad Theatre page for like 30min and didn't even get through whatever the first video was supposed to be.... same 3 ads on repeat ad infinitum.